Bubblegum Music

Bubblegum pop is a genre of pop music whose classical period ran from 1967 to 1972.The chief characteristics of the genre are that it is pop music contrived and marketed to appeal to pre-teens; is produced in an assembly-line process, driven by producers and using faceless singers; and has an intangible, upbeat bubblegum sound. The songs typically have singalong choruses, seemingly childlike themes and a contrived innocence, occasionally combined with an undercurrent of sexual double entendre. They also have a catchy melody, simple chords, simple harmonies, danceable beats, and repetitive riffs or hooks. The song lyrics often concern romantic love, but are notable for their frequent reference to sugary food, including sugar, honey, jelly and marmalade.